Mission, Vision, Values

Mission

We connect people in Milwaukee to nature and each other.

Vision

Our vision is to inspire generations to build environmental curiosity, understanding, and respect. We restore hope and heal our urban natural world, neighborhood by neighborhood. 

Values

We value Belonging

We nurture a culture of equity, dignity, and justice where people are welcome, seen, and valued. We recognize humanity in ourselves and others by intentionally leading with kindness, generosity, and care.‍

We value Environment‍

We honor the cultural histories of the land we occupy and steward, embracing sustainable practices that restore and protect the environment in our communities.

We value Integrity & Perseverance‍

We take ownership of our commitments and impact, meeting challenges with creativity, persistence, and a willingness to evolve. We show up with honesty and courage, following through because our communities and colleagues are counting on us.

We value Knowledge & Learning‍

We stay curious. We seek to understand, we share what we learn, and we grow together as individuals, as a team, and as a community.

We value Fun‍

We choose joy with intention and bring passion, playfulness, and gratitude into our work. We find fun and share it even when the work is hard.